Logos are funny things. Every company offering a service or a product, from window cleaner to a massive, multi-national, has a logo or some form of marque or logotype to represent them and what they do. A logo on an advert, on the side of a piece of packaging or the side of a van stands for what the individual or company does and the values it represents 24 hours a day, whether parked outside someone’s house (in the scenario of a plumber or electrician on call) or sitting on someone’s bathroom shelf. So, we agree that they are important part of having and running a business ? And yet, people’s willingness to invest in creating a good logo or identity to represent their fantastic service or product ranges from £0 to tens – hundreds of thousands of pounds! Read the rest of this entry »