An interesting article on the design of swing tickets for the branding of your clothing products. For fashion brand identity design (swing tickets, woven label), contact Paul Cartwright Branding for further details.
Remaking your hang tags for the better by Andrew Michaels.
Are your hang tags looking dull? Do they seem like they have passed their prime? If this is happening already with your color hang tags, then it might be time to remake them. There are five simple steps you can follow to remake your hang tags and make them look new and exciting.
1. Revamping your logo: Hang tags are of course primarily focused on the logo or “brand”. Hence in the process of remaking your hang tags, it is important to revamp your logo. You may need to redesign your logo so that it looks up to date with the latest design styles. If possible try to hire a graphic artist to do several new versions of your logos for hang tag application. Try to choose one that best represents the lifestyle of your brand to get the best impact with your hang tags.
2. Use a totally different color: As a nice tip, you should also try to adopt a new color scheme for your hang tags. If in the past you were using very standard colors, like red, green, yellow or blue, you might want to explore other more interesting colors like pastel colors or neon ones. Using a different color scheme can immediately change the mood and impact of a hang tag. The more different it is from the former design the newer and fresher it should look for most people. This should be your aim in remaking your product hang tags.
3. Change the layout and dimensions: Beyond colors, you may as well change the layout and dimensions of your hang tags for its remake. If you were using a horizontal orientation with your design earlier, then why not try a vertical one for the next design. The layouts of course will change to adopt to this orientation, making the hang tag look more different.
4. Improving hang tag materials: The hang tag’s material should also be considered for any kind of remake. In the past you may have been using simple materials like flimsy paper and cardboards, but this will not fly anymore if you want to remake them anew. Try using other materials to such as glossy paper, textured paper, plastic, wood and even metal. This gives the hang tag that hardier edge that makes it look more “high quality” in the eyes of customers. Perfect if you want to renew your image as a quality brand through the hang tag.
5. Improving hang tag printing: Finally, be sure to improve the quality of your hang tag printing. Make sure that you hire more modern hang tag printing firms with up to date printing machines. The better and clearer your prints are, the more professional they will look. This professional edge is essential in making your new hang tags as good and as distinct as possible.
With all these changes combined, you should well be on your way for a proper remake with your hang tags. Remember them well and apply it for your own remake of color hang tags.
